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SPONSORS
HELP US
MAKE
POSITIVE
CHANGE.
THANK YOU!
Uncover the Truth is a campaign primarily found in the High Schools. It is designed to generate conversation and correct misperceptions and create positive population-change. It is based around Positive Community Norms. Positive Community Norms (PCN) is a prevention strategy based on the fact that positive exists in the community and is worth highlighting and growing. Social norms marketing campaigns have been proven to be effective in reducing high-risk behavior and in reducing misperceptions.
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The data used for these campaigns was taken from the Minnesota Student Survey and a survey of Wayzata High School Students.
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